3 Common Salesforce Org Growing Pains and How to Avoid Them

Data fuels innovation, growth, and transformation across domains and sectors. With its diversity and abundance, it is a source of momentum for businesses—but it also can be the most debilitating source of growing pains.

Many organizations working in Salesforce have observed this frustrating trend as users, tickets, and reports proliferate. Risk management and performance also come under fire as these elements grow in Salesforce. This can create undue complexity, jeopardizing data and stifling scale.

The good news is that Own’s data experts have put our heads together to create how-to guides to help you navigate the tricky landscape of SaaS data management. Our CRM Growth Survival Guides are about sustainable strategies that minimize risk and cost while supporting growth and performance. Talk about a win-win. 

Check out our latest CRM Growth Survival Guide on How to Overcome Inevitable Sales Org Growing Pains here, and keep reading for the highlights. 

Salesforce Data Growing Pains by the Numbers

Your data isn’t just a resource—it's your responsibility. As businesses grow, navigating and protecting the sheer amount of data they generate can pose numerous challenges. Addressing the impact of data growth starts with understanding the common obstacles. 

Want to see more data growth stats? Check out the full infographic here.

Challenge #1: Volume

Did you know that more than 68% of analytics and IT teams expect data volumes to increase in the next year? And they’re right: Data is being generated at faster rates. Between 2015 and 2024, there was more than a 700% increase in data generated. That impacts how many of us do our jobs, as well as how organizations use and manage that data. New technologies and strategies are required to navigate the ever-expanding volume of information at our fingertips. 

Challenge #2: Complexity

The data landscape is enormous, and instead of consolidating, the market is growing in complexity. There are more fields, objects, automations, flows, and scripts in data management platforms than ever before, and there’s an increasing number of software options on the market. 78% of IT managers feel overwhelmed by the amount of data they must manage. And as the data management platform market expands at a staggering 13.5% compound annual growth rate, it can feel just as difficult to select the right partners and manage the associated technology. As many as 80% of data and analytics governance initiatives will fail due to this mounting complexity, according to Gartner. 

Challenge #3: Vulnerability

Larger, more complex datasets lead to an inevitable increase in human error, which is responsible for nearly half (49%) of all data loss. Human error also causes more than half (55%) of all data breaches. Building a stronger and smarter data integrity culture in the workplace can be difficult because of volume and complexity, creating a perfect storm that can put business continuity, performance, and reputation at risk. 

Strategies for Conquering Your Salesforce Growth Challenges

When the Salesforce environment isn’t properly managed, the system can become bogged down by non-critical data, while the integrity of important data sets becomes compromised. Like all challenges described above, underpinning Salesforce with modern backup, recovery, and archiving solutions can mitigate risks, uplevel system performance, and reduce frustration. 

Backup and recovery platforms provide a safety net, offering more robust data backup than is natively available in Salesforce. This allows for faster restoration and recovery in the event of loss or corruption. With this peace of mind, teams are empowered to experiment and innovate, further fueling growth. 

Implementation of an automated data archiving solution also minimizes risk by removing obsolete data from production environments. In the event of a data loss or corruption, the risk to the data is lesser, because some of the data has been relocated. 

Products like Own Archive can also help reduce storage costs and optimize system performance ensuring your CRM environment can grow painlessly. 

Grow More—and Worry Less

Keeping pace with the evolving data landscape is tough. But modern approaches to data management don’t need to slow organizations down. In fact, they can support growth by minimizing risk, ensuring the most relevant data is easily accessed and automatically relocating obsolete data–which reduces costs and keeps your CRM performant.

At Own, we’re developing products and resources to help data-driven organizations grow without sacrificing business outcomes. 

Get the growth playbook by downloading the latest in our CRM Growth Survival Guide series, How to Overcome Inevitable Sales Org Growing Pains.