Salesforce admins are no strangers to the immense responsibility of managing sensitive customer data. With increasingly stringent government and industry regulations, airtight data protection and compliance must be a top priority– not to mention the financial, legal, and reputational risks. Unfortunately, without the right solution, even the most proactive Salesforce admins can struggle to close the regulatory and productivity gaps across different Salesforce environments.
So, how can you ensure compliance without compromising efficiency? It’s important to have the tools to help you comply with GDPR ‘Right to Be Forgotten’ requests anywhere your data is stored. In this article, we unpack one of Own’s production environment capabilities, anonymization, and how masking production data streamlines your team's organizational and compliance needs.
Production data compliance made easy
Since its implementation in 2018, the General Data Protection Regulation (GDPR) has been the global standard for security and data privacy laws, empowering data subjects to choose how their data is handled. Under the Right to Be Forgotten (RTBF), individuals can request the deletion of their personal data ‘without undue delay’ by the organization, among other conditions.
With Salesforce customer data spread out across different environments, it can be easy to lose track of RTBF requests. Not exactly something you can afford to forget…
Own empowers organizations to seamlessly manage RTBF requests across backups, archives, and sandboxes. Now, with Own’s enhanced anonymization capabilities, this capability extends to your production environment too. With capabilities to manage RTBF requests across all data storage locations, your data is one step closer to GDPR compliance.
Salesforce orgs are brimming with sensitive data, including personally identifiable information (PII). Once a RTBF request is made, organizations must act swiftly to find and erase every instance of PII to stay in compliance. Instead of opting for the ‘needle in a haystack’ plan of attack (or avoiding the request all together and risking non-compliance) it’s up to you to implement a reliable protocol to keep your data–and your reputation– running without a hiccup.
With Own, you can strategically anonymize production data, ensuring compliance with RTBF requests. This way, you can have full visibility into your compliance efforts, eliminating any unanticipated question marks.
Anonymize with efficiency
Salesforce admins are constantly juggling complex, impactful tasks and should have streamlined processes along the way. But the reality is this: admin productivity can come to a standstill if you’re manually anonymizing data for RTBF requests. The arduous process requires writing scripts, tacking on time and potential for error.
With Own, your teams can translate RTBF requests into action, faster. Production Anonymization templates enable you to easily anonymize PII in production without starting from scratch every time, putting you in the compliance and productivity sweet spot. With the time saved from manually anonymizing data, your team can focus on initiatives that truly move the business forward.
Gain insights without infractions
Your Salesforce production orgs are home to more than just data and activity–they’re home to trends and insights that can inform your business. And, while RTBF might have you considering purging the records all together, you can actually maintain the insights from the data while omitting sensitive information.
Enhanced anonymization capabilities ensures that the RTBF request is fulfilled according to the regulatory requirements, while also enabling users to continue to report on those records. This is incredibly useful for companies that are looking to report on certain metrics, such as the number of cases closed in a specific period of time.
Optimize your production data with Own
As your Salesforce data grows and changes, your data compliance and efficiency capabilities must be able to keep up. With Own’s enhanced anonymization capabilities, you can successfully fulfill RTBF requests anywhere your Salesforce data is stored, including your production environment, easily and compliantly. This feature is available for Own Recover customers and can be purchased through Accelerate with Recover or as a standalone SKU.
Ready to safeguard your data and compliant future? Request a demo today.
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