In Salesforce, data such as e-commerce orders, service cases, or clinical trial data can evolve by the minute or even the second. Ensuring the recovery of such data after loss or corruption is essential.
Unfortunately, the pace at which data changes poses significant challenges for recovery. Traditional SaaS data backups operate on a fixed schedule, capturing data at regular intervals. This approach means that data can only be restored to the most recent backup point—whether that's from the last day, the last hour, or even longer. For businesses dealing with minute-by-minute changes, this compromise is unacceptable.
The other limitation of interval-based approaches to SaaS backup is that they are limited in the scale of data that can be protected and realistically backed up in any given period of time. This forces customers to leave valuable data unprotected and can put business continuity at risk.
Imagine running an e-commerce platform where orders are placed every second or managing clinical trial data where every data point is crucial. Any data gap risks permanent data loss and jeopardizes the operation of critical processes. Furthermore, the traditional recovery process is time-consuming. The sheer volume of data changes between two backups means a lengthy process to distinguish between good and bad changes, delaying recovery.
Despite advancements in the SaaS data protection industry, no SaaS data protection provider has been able to fully address the needs of businesses that cannot afford to lose any mission-critical data. Until now, businesses have had to compromise with scheduled-based backups, settling for incomplete data recovery and the associated risks.
Introducing Continuous Data Protection for Salesforce
We are excited to announce the launch of Continuous Data Protection in Own Recover for Salesforce, a solution that addresses our customers' stringent RPO needs. With the introduction of Continuous Data Protection, Own is the only SaaS data protection platform that proactively detects and stores data changes in Salesforce by leveraging platform events to prevent data loss.
Traditionally, backup and recovery solutions that specialize in protecting SaaS application data leverage a high-frequency model that provides multiple snapshots per week or day. Continuous Data Protection from Own stores data changes as they happen, allowing businesses to capture changes in their data in near real-time. In addition to creating a more resilient and scalable approach, the higher-fidelity data sets this offering creates will enable organizations to unlock new ways of leveraging analytics and AI models with higher-fidelity data.
With this new capability, Own empowers customers to recover rapidly changing, mission-critical data with near-zero data loss and unparalleled speed. Continuous Data Protection offers an alternative to interval-based snapshots, thereby eliminating barriers to protecting data as it scales. We do this by leveraging Salesforce Change Data Capture to continuously capture all the changes to your production data. As the first CDP capability leveraging Salesforce Change Data Capture, organizations can avoid the potential performance degradation or lack of failure recovery associated with other approaches.
Continuous Data Protection provides the ability to:
- Leverage Salesforce Change Data Capture events to continuously capture all changes to production data as they happen. This provides a full historical record of how data changes over time.
- Create retroactive Point-in-Time snapshots down to the minute that mitigates the data loss that occurs when using traditional interval-based backups and helps achieve an organization’s Recovery Point Objective (RPO) and Recovery Time Objective (RTO) goals.
- Fuel more precise data analysis and AI innovations by leveraging time-phased data sets, such as customer health or sales pipeline trends.
The Future of SaaS Data Protection
Continuous Data Protection is a step forward in the world of SaaS data protection, enabling Own Recover for Salesforce customers to recover rapidly changing, mission-critical data faster, enhancing data resiliency and scalability. This new capability is a testament to our commitment to innovation and meeting the needs of businesses that rely on Salesforce for their mission-critical operations.
Stay ahead of the curve and safeguard your data with Own Recover for Salesforce. Say goodbye to data recovery compromises and hello to near-zero data loss.
Request a demo below or check out our data sheet to learn more about Continuous Data Protection and Own Recover.
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