Nasdaq (NDAQ) is a leading global technology company serving corporate clients, investment managers, banks, brokers, and exchange operators as they navigate and interact with the global capital markets and the broader financial system. They aspire to deliver world-leading platforms that improve the liquidity, transparency, and integrity of the global economy. Their diverse offering of data, analytics, software, exchange capabilities, and client-centric services enables clients to optimize and execute their business vision with confidence.
To best serve clients and users, Nasdaq first implemented Salesforce in 2016 and utilizes it in a variety of ways across the company. “Data has become critical to everything that we do,'' said Nasdaq’s Colleen Pascione, AVP for Sales and Service Technology.
In this particular instance, Salesforce’s expansion across sales and service organizations, along with integrations across many systems and added apps, demonstrates the growing usage of Salesforce. With the constant influx of new and changing Salesforce data, Nasdaq recognized that data protection was a necessity for business continuity.
“We continuously expand what we’re capturing, how we’re capturing it and doing so much more in terms of analytics and insights into that data,” said Colleen. “It’s really critical that we have a strong tool behind that to ensure that those services are not disrupted and that we can keep everything consistent for our users.”
With data protection being top of mind, Nasdaq was committed to sourcing a trusted backup and recovery solution to protect and restore data and metadata, without disrupting services or users.
The company sought to partner with a leader in the SaaS industry that could grow with their growing data, and exceed basic backup functionally. Nasdaq wanted a solution that they could leverage to provide insights, build out development processes, and connect obtained information with other parts of the organization.
While backup and restore capabilities were critical factors in their data protection solution decision, Nasdaq placed strong emphasis on one defining principle: data accessibility. At the core, they believed Nasdaq should have complete full accessibility to their data– enabling cross-functional teams to easily change and modify what they want, when they want.
After careful evaluation of other market tools, Nasdaq decided to go with Own (formerly OwnBackup).
“Our data is our responsibility” explained Colleen, “and accessibility makes this more than just a backup. It really makes it our data so we can do what we need to do with it, and we can help and leverage it for all of our operations.”
By partnering with Own, Nasdaq ensures that their teams have full trust in their data, from accuracy to accessibility to protection. “Your system is only as good as the data that’s in it,” said Amy Zweiman, Nasdaq’s Director of Global Sales and Service Technology. “If we don't have accurate data, reliable data, data that our users trust–they’re not going to trust Salesforce. It needs to be both of those things: it needs to be the functionality and the system that we’re building and the data that’s in there, and of course our ability to support it and move quickly on the backend.”
Watch the interview now to learn more about Nasdaq’s experience with Own.
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