Starkey Hearing Technologies is a global leader in developing, manufacturing, and distributing cutting-edge hearing systems. Central to its operations is Microsoft Dynamics CRM, a platform the company uses for managing B2B accounts, generating leads, and facilitating customer appointments. For Starkey, safeguarding its Dynamics CRM data isn't just a best practice—it's essential to operations and customer service excellence.
Tim Dailey, CRM Manager at Starkey, explains the critical role of Dynamics CRM in their daily workflows: "We have to capture everything from creating the lead to generating invoices, all within Dynamics, with layers of metadata pertinent to each account hierarchy."
Recognizing the need for a reliable solution that could handle their data protection requirements, the Starkey team turned to Own. Founded on the idea that no company operating in the cloud should lose data, Own has quickly grown to become the top provider of SaaS-focused data protection, with more than 6,800 customers worldwide. While SaaS solutions like Dynamics CRM offer standard backup capabilities, Own’s purpose-built solution provides much more granularity and control in restoring data and ensuring compliance.
Starkey experienced these benefits firsthand. "Because of the critical nature of the data residing in Dynamics CRM, Own helped us eliminate days-long manual processes in reconciling data changes and ensured protection for our growing volume of data within the system," explains Tim. "With Own, we can go in and restore data down to a single record across any timeframe, and that’s huge. Restoring data takes 10 minutes rather than days”. This capability not only reduces downtime but also enhances their ability to maintain continuity in customer interactions and internal operations.
Own's backup and recovery solution for Dynamics CRM enables customers to proactively monitor and receive alerts of significant changes to data tables, compare snapshots to isolate changes, manage data policies, and recover the exact data they need from as far back as required—with all necessary hierarchy and relationships intact. "We want to be the easy button for data protection," says Brad Orluk, Microsoft Alliance Director at Own. "We offer granular, point-in-time recovery so Dynamics CRM customers can get data back into production quickly."
Recently, during a dual-write integration between Dynamics CRM and Dynamics Finance and Supply Chain Management, Starkey leveraged Own's capabilities to manage and safeguard vast amounts of data seamlessly. Tim notes, "We moved huge amounts of data with confidence, knowing that if anything went wrong, we could restore down to a single table, if necessary."
Moreover, Starkey has begun leveraging Power Apps to develop new functionalities for their website, including a quote tool, product search, and insurance calculator. With these applications integrated into Dataverse, Own ensures that all data generated and managed through these apps is securely backed up and protected.
Reflecting on the impact of Own, Tim emphasized the confidence that comes with having secure data. "We have to have a secure restoration process, and Own gives us peace of mind. We know that we can work on these projects and take advantage of the low-code benefits of Power Apps while still protecting our data."
"The Microsoft relationship is incredibly strategic for us. It’s clear from the investments in the program that Microsoft is committed to helping its ISV partners like Own succeed," says Brad. "Microsoft Dataverse is a world-class destination for customer data. It’s expanding to offer new ways for customers to leverage data, which naturally helps us because we can then extend protection to even more data as part of our Microsoft integration."
If your organization relies on Dynamics CRM, contact us to see how we can help you protect your business-critical data as well.
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