Archiving Salesforce data helps organizations effectively comply with internal and external access and retention policies, reduce storage usage, and increase productivity. It’s also complimentary to your backup strategy and broader data protection activities.

Yet, few IT departments have implemented an optimal archiving process as part of their data governance policies. According to Salesforce, CRM systems contain about 15% of duplicates for sales and service records. Additionally, roughly 20% of records contain useless or dead data that nobody has taken the time to remove.

Check out this webinar to see how OwnBackup Archive can help you maintain data retention best practices within your Salesforce platform.