Did you know that a third of businesses actually lose more than a gigabyte of their CRM data every month? That's quite an astonishing statistic. Join Phil Wainewright from Diginomica and Marla Hay from Salesforce as they discuss the potential threats to data held in SaaS apps and considerations when preparing data for AI applications and the new agentic era.

Forward thinking organizations can create a foundation of reliable, relevant, and ready data that powers innovation, supports AI, and drives long-term business success.

Steps organizations should be taking NOW:

• Assess Your Current Org's Data Resilience
• Implement Full-Org Protection and Rapid Recovery
• Optimize Performance with Intelligent Archiving
• Activate Backup Data for Advanced Analytics
• Establish a Culture of Data Governance and Monitoring