Whether you’re wiping up a coffee spill at your desk or passing a tissue to a sneezing friend, you’ve probably used a Kimberly-Clark product. Since 1872, the American multinational personal care corporation has been providing paper-based consumer products” for the ever-changing needs of the people we touch at all stages”.
To successfully deliver paper products to customers in 175 countries, Kimberly-Clark uses Salesforce across the business. Between Salesforce Marketing Cloud, Service Cloud, and Commerce Cloud, the CRM platform collects a wide range of consumer data, along with product usage information, feedback, and critiques.
For Aven Santo Domingo, engineering manager for Consumer Engagement at Kimberly-Clark, Salesforce data protection must do more than look good on paper –it has to check all the data protection, activation, and compliance boxes.
“Kimberly-Clark is a global company, and we need to meet the regulations that each region has when it comes to data compliance such as GDPR,” explained Aven during our Dreamforce interview with Own. “Any vendor that touches consumer information has to go through our vendor management office that has a deep checklist to ensure that they're compliant.”
Own, formerly OwnBackup, was an easy choice for Kimberly-Clark. Own Recover ensures that independent, comprehensive backups are running behind the scenes with minimal setup time.
“One of the things we love about Own is that we don't have to do these things manually. We set it up once on the platform. It runs on the schedule that we program it, and it's reliable.”
With growth on the horizon, including plans to build direct-to-consumer sites, Kimberly-Clark makes scalability and security a top priority. Their Salesforce orgs–and the users working in them– are optimized for growth, thanks to Own Archive. Aven and the team can seamlessly move inactive data to a safe, offsite location–keeping the orgs (and confidence) operating on high at all times.
“We continue to grow. There are new markets that are yet to come onto the Salesforce platform. With Own, we have security and peace of mind to grow as large as we want,” emphasized Aven.
Want to discover more about Aven’s experience with Own? Watch the Dreamforce interview now.
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