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Dreamforce 2024 and Own: Your Ultimate Planning Guide

Christie Clements
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Content Marketing Manager, Own from Salesforce
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Summer is winding down, which can only mean one thing: Dreamforce is around the corner. From September 17-19,  San Francisco will host attendees from around the globe at the biggest Salesforce event of the year, brimming with education, innovation, and the opportunity to connect with Innovator Sponsor, Own. 

Want to make the most of your Dreamforce 2024 experience? We’ve got you covered. Below, we unpack what to expect over the course of the three days and the must-mark calendar events. 

All eyes on the AI enterprise 

‘Transforming your company into an AI Enterprise’ is a journey paved with valuable knowledge and resources–it is the Dreamforce 2024 theme, after all. And what better way to learn about common roadblocks and solutions than from the experts themselves? Between 1K+ breakout sessions, 240+ networking roundtables, 150+workshops and demos, and 50+ visionary keynotes, you’ll leave Dreamforce with the confidence to power your organization’s AI transformation.

With so many opportunities to choose from, we’ve selected a few that should be at the top of your agenda: 

Dreamforce opening keynote with Marc Benioff and special guests: The Salesforce chair, CEO, and co-founder will kick off Dreamforce with his annual keynote. Providing insights into the future of business, technology, and innovation, this Day 1 hallmark is sure to inspire. 

‘Know Your Past, Fuel Your Future: Historical Data for AI’ speaker session: Your organization’s AI future is closer than you think– and it starts in your Salesforce environment. Own Company’s Senior Product Marketing Manager Selma Chang and Director of Enterprise Applications Gina Marques join Nasdaq’s Director of Architecture Kelly Petitjean to discuss the importance of leveraging historical data to enhance predictive models, gain actionable insights, and fuel success.

Details: Sept 19, 2:00 PM PST, Moscone West, L3, Room 3016 

‘Build Resilience: New Backup Strategies for Critical Data’ speaker session: As your business-critical Salesforce data grows and evolves, your backup strategies must keep up. In this session, Own Company’s Product Marketing Principal Natascha Guerrero and Arvest Bank’s Salesforce Product Development Manager Oscar Hemmelgarn unpack how companies can achieve near-zero RPO with innovative backup strategies. 

Details: Sept 19, 10:15 AM PST, Metreon AMC, L2, Theater 10

Fostering connection in an AI-driven world 

Even with all the buzz around AI, nothing compares to the value of human connection. Dreamforce 2024 makes it easy to engage with peers working in the Salesforce ecosystem. 

At Dreamforest, the grand entrance to Dreamforce National Park, enjoy the immersive surroundings and hands-on giving back experiences with attendees from the globe. Filled with lots of socially shareable moments, Dreamforest is the perfect backdrop for fun and new conversations that you can foster over the course of three days.  

Looking for a more technical angle? Don’t miss the Trailblazer Forest, where you can get into the weeds of innovation with the people making it happen. Engage with fellow Traiblazers, including developers, admins, architects, and IT leaders, for a first-hand look at new products and launches. Stop by booth #19 for the opportunity to speak with Own data experts. 

If you’re heading to Dreamforce, you could be gaining more than LinkedIn connections–you could win a new pair of Apple Airpods Max headphones. Simply let us know if you’re attending, and you’ll be entered into the drawing.

Discover how data fuels your future 

With AI taking center stage at Dreamforce 2024, it’s natural to wonder: Is my organization effectively fueling its future? Turns out, your company’s present and future business initiatives hinge on its most precious asset: your data, and its resilience, relevance, and readiness. 

With Own, our full range of solutions help you to protect and activate your Salesforce data. Dreamforce is the perfect opportunity to see them in action.  Check out brand-new product, Own Discover, a secure, scalable data service using historical, time-series backups to harness your data’s full value, and our Recover for Salesforce Continuous Data Protection capability, which allows you to achieve near-zero data loss for rapidly-changing mission-critical data. 

Ready for a data fuel-up? Visit booth #1115 at the Moscone Center to connect with our Own data experts live. 

Making the most of Dreamforce 2024 

Be it your first Dreamforce or one of many, the annual event is nothing short of memorable. 2024 promises to be no different, with options for fun and relaxation around every corner. 

On Monday, September 16, go all in for charity at the 10th annual Dreamforce Charity Poker Tournament. Hosted by Own and partners, the for-good gathering benefits the Michael J. Fox Foundation, and has raised more than $300,000 over the years.  Reserve your seat today! 

Can’t make it to San Francisco? Experience the electricity of Dreamforce (without scrambling to find your passport) at the 2024 Dreamforce London Watch Party. On Tuesday, September 17, join Own, Copado, the Accenture Salesforce Business Group, and the Salesforce community for a night of networking and collaboration. Save your spot

If you’re on site at the Moscone Center, take a moment for yourself at ‘The Zen Den’ booth #1110. Complete with massage chairs and natural, calming elements, you’ll re-enter Dreamforce feeling refreshed (even among 20,000 anticipated attendees). At 661 Howard, enjoy a centralized, offsite meeting space available for all three days, making it a perfect spot for fireside sessions, catch-ups, and squeezing in some work.

And, we can’t talk about the fun of Dreamforce without mentioning Dreamfest. With global superstars P!nk and Imagine Dragons headlining this year’s show, you’ll be seeing more action than your Salesforce org.   

Dreamforce 2024 will be here before we know it, and we can’t wait to see you there! Book a meeting now to get a head start on this year’s event. 

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Christie Clements
Content Marketing Manager, Own from Salesforce

Christie Clements is a Content Marketing Manager at Own. Covering global SaaS ecosystems like Salesforce, Microsoft, and ServiceNow, Christie combines her data protection knowledge with insatiable curiosity to create engaging, helpful content.

Salesforce
Salesforce
Salesforce
Dreamforce
Data Activation
AI

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