Research has shown that online audiences have been voracious for content since the onset of the COVID-19 pandemic. By better engaging audiences through personalization, marketers can find opportunities to capitalize on that increasing appetite for content, provide more transformative digital experiences, and drive growth.
While personalization will continue to be a top priority, it should be balanced with improved discipline around managing data privacy and preferences.
Join Own and Dun & Bradstreet in discussing master data management and SaaS data protection. Also hear from Ryan Begin, AVP of ISV Sales at Salesforce, as he demonstrates the joint value that multiple partners can bring to customers’ use of the Salesforce platform.
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