2024 was a transformative year for Own as we officially became a Salesforce company. But that was far from the only highlight from last year. 2024 was packed with industry-first product advancements that help businesses more easily protect, manage, and leverage their data. During our recent webinar, What’s New in Own, we highlighted key innovations that are helping customers unlock new efficiencies, reduce risk, and get more value from their Salesforce data.
Continuous Data Protection: A Game Changer for Data Resiliency
One of the most exciting developments of the year was the launch of Continuous Data Protection (CDP)—a revolutionary approach to SaaS data protection that enables near-zero data loss. Unlike traditional backups that run at scheduled intervals, CDP continuously captures changes in real time, ensuring that mission-critical data is always protected.
Customers have been thrilled with the ability to restore data to any exact point in time, within seconds, making recovery from accidental changes or data corruption faster and easier than ever. CDP is particularly valuable for high-frequency data changes, such as e-commerce orders, customer service cases, and compliance-sensitive records.
Own Recover: Faster, More Efficient Data Protection
In addition to CDP, Own Recover introduced several improvements to make data management and restoration even more seamless:
- Pause Backup Services: Customers can now temporarily pause backups when needed (e.g., during system maintenance) and have them automatically resume at a scheduled time.
- Find, Compare, and Restore Enhancements: A streamlined interface makes it easier than ever to search for, compare, and restore backup data across multiple environments.
- Synthetic Backups for ServiceNow®: This new approach significantly reduces API load and backup times by capturing only incremental data changes, instead of running full backups daily.
- Restore to Lower Environments (Microsoft Dynamics & Power Apps): Customers in highly regulated industries can now test data restores in a sandbox before pushing changes into production, ensuring compliance and accuracy.
Own Discover: Turning Backups into a Strategic Asset
Backup data has historically been treated as an insurance policy, something you only use in emergencies. Own Discover flips that script, allowing businesses to harness their historical data for insights and AI-driven predictions.
For example, NASDAQ uses Discover to feed historical Salesforce data into Amazon Forecast, improving opportunity close predictions. By leveraging backup data in a time-series format, organizations can gain a deeper understanding of how their business trends evolve, leading to more accurate forecasting and smarter decision-making.Discover also seamlessly integrates with Salesforce Data Cloud, enabling customers to feed historical trends into AI models like Agentforce without the need for complex ETL pipelines.
Own Archive: Smarter, More Efficient Archiving
Own Archive helps organizations manage data growth and optimize system performance by removing obsolete data while maintaining compliance. In 2024, we introduced:
- Multi-Level Archiving: Customers can now archive entire data hierarchies (e.g., accounts, opportunities, and cases) in a single policy, eliminating orphan records and making the process far more efficient.
- Expanded Access Controls: Using Archive, organizations can restrict archived data access across multiple objects (up to five), offering more precise compliance and security options.
Own Accelerate: Faster Data Seeding for Testing & Training
Seeding test environments with real-world data is a critical (but time-consuming) task for developers and admins. This year, Own Accelerate delivered two major improvements:
- Seeding from Backup: Instead of pulling test data from production, customers can now seed from historical backups, dramatically reducing the time needed to populate testing environments.
- Real Seed Counts: Previously, seeding jobs were based on estimates. Now, users get exact record counts before running a job, eliminating guesswork and saving valuable time.
One customer saw a 90% reduction in seeding time, with a job that previously took 14 hours now completing in just eight hours.
Own Secure: Streamlining Data Classification & Access Management
For customers focused on security and compliance, Own Secure delivered major efficiency improvements in 2024:
- Advanced Filtering for Data Classification: Customers can now create custom and reusable filtering templates, making classification significantly faster and more precise. One insurance company was able to classify 15,000 fields in just a few weeks instead of 10 months.
- Who Sees What: User Compare: A major pain point for Salesforce admins has been troubleshooting user permissions. With side-by-side user comparisons and visualized permission differences, Own Secure cuts troubleshooting time by up to 80%, giving admins back 400+ hours per year.
Looking Ahead to 2025
Launching these innovations is just the beginning. With exciting developments planned for 2025 and beyond as part of Salesforce, we’re committed to making our products even more powerful, intuitive, and indispensable to our customers. Stay tuned for more updates, and as always, thank you for being part of the Own from Salesforce community!
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